New Xbox 360 Sales Tactic?

In a statement that surprised gamers and non-gamers alike, Peter Moore of Microsoft Xbox, endorsed Nintendo's new Wii console. Speculations circulated whether this statement by Moore was a genuine praise or a calculated move designed to offset the launch of Sony PlayStation 3. Moore even referred to himself as a big fan of the Nintendo console. He suggested that for the price of a PS3, gamers would be able to get a new Xbox 360 plus a Nintendo Wii, with some leftover for a few games. It can be recalled that Sony pegged the price of their new PlayStation at $499-$599, a price the company claimed to be fit for a Blu-ray console.

This move by Microsoft seemed to be another tactic to push the Xbox 360 sales higher with the imminent release of the PS3 at its heels. Peter Moore was downplaying the viability of the PS3 by pointing out the only disadvantage of the new Sony console: its price. But Moore's reason was not only consumer concern. Moore's statement also implied that Microsoft do not see Nintendo as direct threat and competitor. Perhaps he thought that having Nintendo's support would clearly buoy Microsoft's sales. Moore was right to do so in this case, since ugly numbers were cropping up in sales reviews of the Microsoft consoles.

The marketing and research firm, NPD Group supplied numbers and reports that indicated that the prized console of Microsoft lagged behind the ps2 in terms of hardware sales. Launched half a decade ago, Sony's PlayStation 2 still lets its presence be felt at the game console market. The five-year old Sony console even managed to exceed the sales of the then-brand new Xbox 360 especially in the month of May. The next-gen console sold only 221,000 units; 11,000 units less than the ps2 sales. Though Microsoft retaliated quickly by revamping shipment processes and adding a third manufacturer for its console, it wasn't enough to draw considerable margin between their sales and that of ps2.

But even if the move didn't suffice, it somewhat improved Xbox 360 console sales. Succeeding sales reviews showed that the sales of the console picked up; the influx of consoles ensuring amply supply and brisk sales. But the PS3 was touted to be a bigger threat. It didn't help either that Sony's processing systems have improved since the release of the ps2. Clearly, it became imperative for Microsoft to beef up its marketing operation to ensure their new console's top position within the next-gen hierarchy.

In conclusion, Microsoft's marketing plan included Peter Moore banking on Sony's overly-inflated ego that expected gaming fans to shell out big bucks for the PS3. Moore targeted the rival console's price when he made that statement about Xbox 360 and the Wii console. He also hoped to draw in Nintendo fans over to the Microsoft side by actively endorsing the Wii. If Nintendo approves Moore's tactic, the next-gen console battle will be a two versus one fight. Another tell-tale sign of Microsoft and Moore's pricing attack at Sony's new console was the reported price slash for Xbox 360 consoles during the holidays. The price slash was clearly planned to coincide with Sony's PS3 launch. However, the affirmation if Peter Moore's tactic worked still rests on gamers' shoulders.

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Why Conduct A Network Security Check?

These days a lot of organizations of different kinds have realized the benefit of having a network and, hence, are eagerly seeking to establish networks on their premises. Having a network on the premises facilitates faster data exchange across the organization. At the same time, there has also emerged a need to conduct network security checks in order to prevent unauthorized intrusion or data leakage. Losing data through such incidents may translate in to severe losses for the concerned organization.

In order to avoid the security threats posed by unsecured networks, a lot of security measures are required to be implemented. At the same time, we need to realize that having a security system in place will solve the problem once and for all. These security threats can raise their heads even when you have taken precautions like installing network security software or if you have an IT team dedicated to this particular task of keeping a watch on all activities within the network. In order to keep your network free of security threats and to run it in a smoother way, you need to integrate your network security by implementing all the latest tools.

But you may still be confused as to which is the right time to update the network security software and what are the other solutions? It is very difficult to know the best possible solution to the problem of network security. Threats tend to modify themselves with passage of time. What you can do is to develop some policies for your business in order to check security.

The data that is to be protected may be structured or unstructured. The data may include credit card and other such documents. Most of the data leakage is internal. Therefore, it becomes important to have integrated enforcement capabilities for all kind of communication, be it internal or external. All the security policies and rules should be put in place or designed keeping in mind what the user wants, the data type or the destination. All the variables should be related and it is then to be decided what information is to be sent by whom, where and how. All of these arrangements should be updated automatically with each and every change. These policies should be made considering organization's requirements.

You should take care that all the security software that you are implementing should be easy to handle and use. The access control policies should be clearly defined and should be able to integrate with existing processes. A good network security solution should be able to report properly, should be able to monitor all the activities inside the network and should be able to prevent it against any security threats. It can be bolstered by a regularly conducted network security checks.

Tommy Jackson owns and operates http://www.wirelessnetworkproblems.com and Wireless Network Problems

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Nintendo Wii Review

The release of the Nintendo Wii last year has revolutionised the game console market more than another other product. We all thought that the original Sony Playstation was the best thing since sliced bread. And then came Microsofts Xbox, which gave Playstation a real run for its money. Sony thought back with the Playstation 2 and 3. Now Nintendo has take its game console to dizzy new heights that Sony and Microsoft have not been able to match.

So what is all the fuss about? Some might say it is the very competitive price point. At under 200 in the UK, and $250 in the USA, it is very reasonably priced compared with the Playstation 3 or Xbox 360. That has no doubt made gaming more affordable for the masses.

However, the real selling point is the amazing, futuristic wireless remote, known as the Wii remote. The Wii remote can detect three dimensional motion and rotation and enables the user to interact with the games like never before. You can punch, swing, punch, jump with the games. It is the kind of thing we have seen on science fiction movies and never actually believed were possible. You actually gain a valuable workout while playing a video game! The Wii remote has made game consoles exciting for everyone, even people that previously had no interest in game consoles.

The highly completive price point combined with the next generation wireless remote has lead to incredible demand for the Nintendo Wii. It has outsold the Playstation 3 and Xbox 360. It has been so popular that stocks have been sold out. Some believe that Nintendo embarked on a deliberate ploy to hold stock back to create an artificial demand. Whether that is true or not will be as issue of debate. But that is no debate about the quality of this game console. It proves a richer, more interactive, energetic and interesting experience that any other game consoles before it.

Nintendo has moved the game console to the next level. Now it is time for Sony and Microsoft to play catch up.

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